Press kit

Press and media kit

Everything you need to write about Is The Mountain Out without emailing us first: where we have been covered, a fact sheet, copy you can paste, the story behind the app, and the brand assets you are welcome to use.

Coverage

Where Is The Mountain Out has been covered so far. Every link goes straight to the outlet.

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Fact sheet

The one-pager. If something here is out of date, tell us and we will fix it.

App name
ITMO: Is The Mountain Out?
Tagline
The best way to answer "Is The Mountain out?"
Developer
Rainier Watch (Rainier Watch Supply Co.), solo developer David Lindahl
Location
Pacific Northwest, United States
Platform
iOS, plus the free web app at isthemountainout.com
Price
Free. Optional Super Watchers Club membership, purchased in the iOS app.
App Store
https://mntn.link/itmo-ios
Press contact
[email protected]
Social
@rainierwatchapp on Instagram, X and Threads

Copy blocks

Written to be pasted. Take them as they are, or cut them down. No approval needed.

One-liner

Tweet length

ITMO is the crowdsourced, real-time answer to the most Pacific Northwest question there is: is The Mountain out today?

Short description

One paragraph

Is The Mountain Out (ITMO) is a free iOS app and website that answers one question for the Pacific Northwest: can you see Mount Rainier (Tahoma) right now? Watchers across Western Washington report what they can see from where they are, those sightings roll up onto a live map, and public webcams fill in the gaps. It is built and run by Rainier Watch, the apparel company that has been answering "is The Mountain out?" since 2013.

Long description

Two to three paragraphs

Is The Mountain Out (ITMO) is a free iOS app and website that answers one question for the Pacific Northwest: can you see Mount Rainier (Tahoma) right now? On a clear day The Mountain dominates the horizon from Seattle to Tacoma. On most days it does not, and whether it is out is genuinely hard to know from indoors, from another neighbourhood, or from the wrong side of a hill.

ITMO answers it the only way that actually works: by asking the people who can see it. Watchers across Western Washington report what they can see in a tap, those reports roll up onto a live map of where The Mountain is visible right now, and public webcams cover the hours and places nobody is watching. Widgets keep today's status on the Home and Lock Screen, and notifications go out when The Mountain comes out.

The community side is the part people stay for. There is a First Out of the day, reporting streaks, Tahoma Tokens for showing up, and the Super Watchers Club, an optional membership that funds the hosting and development so reporting, the map and the webcams stay free for everyone else.

Key features

Bullets

  • A live map of Mount Rainier visibility, built from community reports.
  • One-tap reporting from anywhere in the Pacific Northwest reporting area.
  • Public webcams, so you can check the view for yourself.
  • Home Screen and Lock Screen widgets showing today's status.
  • Notifications when The Mountain comes out.
  • First Out of the day, reporting streaks and Tahoma Tokens.
  • Peak Days and a Time Machine archive of past visibility.
  • Super Watchers Club, the optional membership that funds the app.

About Rainier Watch

Boilerplate

Rainier Watch has been answering "is The Mountain out?" since 2013, when David Lindahl started tweeting whenever Mount Rainier came into view on his commute. That habit grew into a community of more than 50,000 followers, an apparel company out of the Pacific Northwest, and now Is The Mountain Out: a free app and website that lets the whole community do the watching together.

The story

If you are looking for the angle, it is one of these four.

Why ITMO exists

"Is The Mountain out?" is a real question people here ask each other every single day, and it has never had a good answer. Weather forecasts describe clouds, not sightlines. The Mountain can be completely socked in downtown and blazing from a hill ten miles away. The only reliable source is somebody who is looking at it, so ITMO is built entirely on that: a hyperlocal, crowdsourced answer, updated the moment Tahoma breaks through.

The community angle

The watchers are the product. Their reports build the live map, public webcams cover what nobody is watching, and the app gives the habit a shape: the First Out of the day, reporting streaks, Tahoma Tokens for showing up, and the Super Watchers Club for the people who show up most. It behaves less like a utility and more like a neighbourhood keeping an eye on something it loves.

The solo developer

ITMO is built and run by one person, David Lindahl, as a side quest from Rainier Watch, the apparel company he started after years of tweeting Mountain sightings on his commute. There is no venture funding and no growth team. Memberships pay the hosting bill, and the app ships when it is ready.

Why it is not a weather app

A weather app models the sky. ITMO reports what people can actually see, which is a different question with a different answer surprisingly often. Nothing here is predicted or inferred: every point on the map is a person who looked up, and the whole thing falls apart the moment the community stops watching. That dependency is the feature.

Brand assets

Usage

You may use the assets on this page, and the copy above, to cover Is The Mountain Out. No permission needed. Please do not stretch, recolour or crop the app icon, or use our marks in a way that suggests we made or endorsed your product. Apple's App Store badge is Apple's artwork and follows Apple's own guidelines.

App icon

The Is The Mountain Out app icon

Keep the squircle mask and leave clear space of at least a quarter of the icon's width on every side.

Icon, 1024 by 1024

Wordmark and lockup

ITMO by Rainier Watch

The product is ITMO. The company is Rainier Watch. The full lockup is "ITMO by Rainier Watch". The wordmark is set in Fraunces at its heaviest weight, so a screenshot of this block reproduces it faithfully.

Palette

  • Hot Pink
    #f400ff
  • Electric Violet
    #7f00e6
  • Cyan
    #06b6d4
  • Ink
    #0f172a

Hot Pink and Electric Violet appear together only in the signature gradient. Cyan means active or selected, never decoration.

Typefaces

Fraunces
Headings and the wordmark.
Figtree
Body copy and interface text.
Space Mono
Figures, labels and timestamps.

Screenshots and app preview

The current framed screenshots and the app preview clip are published at full resolution on the App Store listing. That is the canonical set, and it is always the one currently shipping. Need a particular frame, a different device size, or something the listing does not carry? Email us and we will send it.

Media enquiries

Writing something and need a quote, a screenshot, a number, or an early look? Email David directly. Interviews are welcome.

Download the app

Download on the App Store